CRM at the Speed of Light, 4th Edition

 

Chapter 9: My So-Called Life - User Generated Content Plus Your Business

Page history last edited by Paul Greenberg 1 yr ago
UGC is one core difference between the customer relationship and the customer engagement. It is one of the benchmark requirements for providing customer value and is, in fact, what makes customers advocates. This chapter will examine the phenomenon of UGC and the co-creation of value

 

Number of Pages: 12

 

 

What Should Be Included and Why?

 

 

 

 

 

 

 

 

Content Chats

 

 

 

 

 

Chapter Library

 

 

 

 

Documents

 

 

Video

 

 

 

Audio

 

 

 

Vendors Who Could Be Showcased in this Chapter

 

 

 

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