While we can generalize about customers all we want, the individual customer rules. Here, I cover the difference between customer satisfaction, loyalty, and advocacy. Why is the latter more valuable to your business than the former and all the other pressing questions of the business day. A critical chapter in differentiating how to distinguish your customer and treat them, in it I will spend some serious time looking at issues of authenticity and transparency in relationships with customers

Number of Pages: 15

What Should Be Included and Why?

(Paul G.) stuff on customer feedback.

(Maz P.)

• Why Advocacy isn't enough ( I have my Net promoter score, now leave me alone).
• What are the drivers of  advocacy and how do I  find out what they are for my  business?
• How do I improve advocacy?

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