CRM at the Speed of Light, 4th Edition

 

Chapter 34: Measuring Customer Value, Analytics and God

Page history last edited by Paul Greenberg 1 yr ago
How do you measure customer value? What does value mean to the company? Does it mean something different to the customer?  How does analytics help you in determining customer lifetime value and other valuations. This chapter will include was was in the Appendix of the three prior editions – the customer lifetime value methodology of Mei Lin Fung.

 

Number of Pages: 12

 

 

What Should Be Included and Why?

 

 

 

 

 

 

 

 

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Chapter Library

 

 

 

 

Documents

 

 

Video

 

 

 

Audio

 

 

 

Vendors Who Could Be Showcased in this Chapter

 

 

 

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