With presidential campaign 2008 upon us and a strong interest in the halls of Congress and the administrative divisions of the government, there has been a major push for what is named “Constituent Relationship Management” which has a markedly different character than its same-named counterpart discussed in the last edition. This chapter will take an often strident and deep look at what is being done by successful campaigns like Barack Obama and by successful government agencies like the Defense Logistics Agency and what is failing.