CRM at the Speed of Light, 4th Edition

 

Chapter 12: Social Networks, User Communities: Just TALK To Your Customers, For Heaven's Sake

Page history last edited by Paul Greenberg 1 yr ago

This is probably the most important chapter in the definition of CRM – how social networks and communities in a peer-to-peer environment have changed the customer landscape and what businesses need to do to ride the wave.

Number of Pages: 23

 

 

What Should Be Included and Why?

 

(Paul G.) Interviews with social media/social network analysts: Oliver Young (Forr), @monkchips (redmonk) @gartenberg (Jupiter) @yarmis (AMR Research). Jeremiah Owyang (Forrester) Charlene Li (Forrester) Josh Bernoff (Forrester)IDC Rachel Happe

 

 

 

 

 

 

Content Chats

 

 

 

 

 

Chapter Library

 

 

 

 

Documents

 

 

Video

 

 

 

Audio

 

 

 

Vendors Who Could Be Showcased in this Chapter

 

 

 

Schedule A Demo or Phone Call

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